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Redirect IN else You think you are lazy? With this digital firm, it pays off to be laid back | Business Standard

You think you are lazy? With this digital firm, it pays off to be laid back

Ritwik Sharma | New Delhi Jun 29, 2017 01:19 AM IST

Stand-up comedian Cyrus Sahukar campaigns for LazyPay Brand: PayU Budget: Rs 5-7 crore (estimated) Agency: The Glitch If online transactions is all about convenience, a less popular take on it would be how it allows us the choice to be lazy. And who better than comedians to help us laugh at our laziness and even be unapologetic about it? PayU, a global online payment service provider, has done just that by playing on laziness to promote a unique product feature called LazyPay which allows deferral of online.....

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