New-age tech-savvy buyer is seeking experience
Jones Mathew Customers are no longer passive receivers of products and services. “Price” becomes subservient to “experience” if online services are provided in-store. Today, consumers are smart, demanding and mobile-driven. They demand consistent messaging across channels. Providing personalised experiences for consumers should be at two levels: first, creating the experience and allowing the customer to decide the level of involvement with the experience. Second, deciding whether the.....
TO READ THE FULL STORY, SUBSCRIBE NOW
|
||||
Ad
Most Read
- Sensex to reach record high by year-end on govt reforms, finds poll
- 35 stocks rally over 50% in one month; Magnum Ventures zooms 317%
- Markets pare gains; Sensex slips below 31,000 in noon deals
- Eris Lifesciences makes quiet debut, up 1% against IPO price
-
Low-volatility ETF can be part of your core portfolio
