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Redirect IN else New-age tech-savvy buyer is seeking experience | Business Standard

New-age tech-savvy buyer is seeking experience

Jones Mathew |  Jun 29, 2017 01:19 AM IST

Jones Mathew Customers are no longer passive receivers of products and services. “Price” becomes subservient to “experience” if online services are provided in-store. Today, consumers are smart, demanding and mobile-driven. They demand consistent messaging across channels.  Providing personalised experiences for consumers should be at two levels: first, creating the experience and allowing the customer to decide the level of involvement with the experience. Second, deciding whether the.....

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