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Redirect IN else Hyundai Motor India repositioning itself as a modern premium brand | Business Standard

Hyundai Motor India repositioning itself as a modern premium brand

T E Narasimhan | Chennai Jun 29, 2017 01:17 AM IST

The Sriperumbudur facility of Hyundai is one of the top performing plants of the group In 2016, Korean auto major Hyundai India’s managing director Young Key Koo envisioned repositioning the company as a modern premium brand. If the vision translates into reality, it would not only boost sales for Hyundai Motor India (HMIL) in the domestic market but also result in more “Made in India” exports. The company has identified three pillars — creativity, innovation and quality — to help transform.....

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