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Love in the time of packaging

Itu Chaudhuri |  Jun 24, 2017 12:22 AM IST

It looks like a particularly unhealthy time to be a brand,” said the slayer of ordinary design, a sardonic, sage and street-wise guru known more usually as the SOD, a term, as he pointed out, for a piece of turf — grass, earth and all.  “First,” said the Sod, easing into a chair at the barbershop he’d chosen for our chat, “someone suggested that the logo had done its time, (didn’t you write a column on that, too?) and was no longer central to the brand’s identity. Now you tell me.....

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